Clean, gentle baby skincare
Skin barrier support with ceramides and prebiotics
Paediatrician approved & dermatologist tested
100/100 Yuka rating with natural ingredients
Suitable from birth & for sensitive skin
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Why parents choose Softie
Baby skin is thinner, more permeable, and still developing — so ingredient choices matter.
Every Softie formula is built around ceramides and prebiotics to support the skin barrier. Our products have a 100/100 Yuka rating and are free from any nasties.
Baby Cloud Cream
A fragrance-free daily moisturiser designed to support and protect baby’s skin barrier.
No-Rinse Cleansing Cream
A gentle alternative to baby wipes — designed to help prevent nappy rash.
Designed by a mother
Our founder wanted better, cleaner options for her baby's sensitive skin.
Softie was created after struggling to find baby skincare that was truly clean, consistently gentle, and designed to support the developing skin barrier.
