Complete Your Routine
Softie Routine Duo
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Both Softie skincare products together for a complete daily routine for baby.
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Key Ingredients (And Why We Use Them)
Ceramide NP A skin-identical lipid that helps strengthen the skin barrier and reduce moisture loss.
Prebiotics Support the skin’s microbiome, helping keep delicate skin balanced and resilient.
Coconut Oil Naturally nourishes and softens skin, helping protect against dryness.
Organic Calendula Chosen for its soothing properties, ideal for sensitive skin (Cloud Cream)
Organic Chamomile Extract A classic botanical known for calming and soothing sensitive skin, particularly useful in the nappy area. (No-Rinse Cleansing Cream)
Plant-Derived Lipids A blend of nourishing oils and butters that help soften skin and support the skin’s natural lipid structure.
The full Softie skincare routine in one bundle: Baby Cloud Cream and No-Rinse Cleansing Cream. Buying together is the smarter way to start — better for your baby's skin, and better value.
Both formulas are fragrance-free, ceramide and prebiotic-enriched, and made in the UK.
What's Included
— Baby Cloud Cream 300ml: a fragrance-free daily moisturiser with ceramides and prebiotics to nourish and support the skin barrier.
— No Rinse Cleansing Cream 300ml: a gentle wipe alternative that cleanses without water, leaving a light protective layer on the skin. Designed to help prevent nappy rash.
Step 1: Use No-Rinse Cleansing Cream at every nappy change instead of a wipe to help prevent irritation and nappy rash. Also use it for any clean ups on face and hands throughout the day - including rinse-free top and tail washes!
Step 2: Apply Cloud Cream as your baby's face and body moisturiser morning or evening and massage into skin.
Softie Tips
- Apply Cloud Cream after bathing while skin is slightly damp to lock in moisture
- Keep No Rinse on your changing table for every nappy change — no water or wipes needed
- Both products are suitable for the whole family, including during pregnancy and breastfeeding
Cloud Cream: Water (Aqua), Coco-Caprylate, Cetearyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Cetearyl Olivate, Persea Gratissima (Avocado) Oil, Sorbitan Olivate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Hydroxyacetophenone, Inulin, Calendula Officinalis Flower Oil, Acacia Senegal Gum, Xanthan Gum, Citric Acid, Olive Glycerides, Trisodium Ethylenediamine Disuccinate, Fructose, Ceramide NP.
No-Rinse Cleansing Cream: Water (Aqua), Glycerin, Coco-Caprylate, Cetearyl Alcohol, Cetearyl Olivate, Butyrospermum Parkii (Shea) Oil, Cocos Nucifera (Coconut) Oil, Sorbitan Olivate, Inulin, Tocopherol, 1,2- Hexanediol, Caprylyl Glycol, Hydroxyacetophenone, Olea Europaea (Olive) Fruit Oil, Ethylhexylglycerin, Helianthus Annuus (Sunflower) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Citric Acid, Fructose, Olive Glycerides, Trisodium Ethylenediamine Disuccinate, Acacia Senegal Gum, Xanthan Gum, Ceramide NP, Potassium Sorbate.
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Complete Your Routine
The Softie Skincare Standard
Supports the skin barrier
pH balanced and with ceramides and prebiotics
Clinically Tested
Dermatologist tested and paediatrician approved
made in the uk
Using 97% natural origin ingredients
100% yuka score
Free from fragrance, phthalates, sulphates, parabens
Soft as a cloud
A clean, gentle skincare routine - for the softest skin from birth
"This is the routine I use on my baby's sensitive skin and it has been a complete game changer for us. Plus, I know exactly what I'm putting on his skin and that it meets the cleanest possible standard with a 100/100 Yuka rating"– Ciara| Softie Baby Founder
- 5 stars: 6 (100%)
- 4 stars: 0 (0%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
Beautiful products and delivery was very fast
These cleansing and moisturising creams are just exceptional - they are the only products that healed my son's bleeding nappy rash, which worsened after a stay in hospital. After buying everything over the counter, these gave him (and me!) instant relief overnight - so much so that we packed a suitcase full in a recent move to Jordan! We have a deep wish that Softie might begin to post internationally! Customer service, postage, and the products themselves are all so beautiful and excellent - really, to Ciara and all her team, thank you x
I wish I could rate this more than 5 stars! Softie is a brand that actually works and now I couldn’t be without! I’ll never use another baby moisturiser. You can tell the love that is poured into this and it’s so reassuring knowing that it’s all clean, safe ingredients. My top baby product, that has been life changing for my babies very sensitive skin! ♥️
Clean and safe, and the products work really well!
I'm also using the Cloud Cream as my own body moisturiser and it's fabulous!
Thank you
Both the cleansing cream and baby cream have been incredible and I couldn't think of using any other products - my 6 week old has never had any nappy rash and I love knowing im not exposing her to any toxic ingredients. These are the best products on the market!
Such an incredible product and brand, developed by a mum who knows exactly what every mum is going through trying to keep baby safe. I’m so glad there’s finally something clean and safe to use from birth. I’m recommending Softie to everyone! Can’t wait to see what comes next for Softie. Congrats Ciara and team x