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Welcome to the Soft Life

Join for clean baby skincare advice and 10% off your first order.

Softie Baby Brush
Softie Baby Brush
Softie Baby Brush
Softie Baby Brush
Softie Baby Brush

Complete Your Routine

No-Rinse Cleansing Cream

No-Rinse Cleansing Cream

5.0 (2)

£22.00

Softie Routine Duo

Softie Routine Duo

5.0 (3)

£44.00 £40.00 Save £4.00

The Softie Essentials Gift Set

The Softie Essentials Gift Set

5.0 (1)

£67.00 £55.00 Save £12.00

Softie Baby Brush

£12.00

A beautiful baby brush with ultra-soft natural bristles, designed for newborn hair.

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Free Shipping on orders over £40

Key Features

Ultra-soft natural bristles Gentle enough for newborn hair and the most delicate scalp

Helps manage cradle cap Use with No-Rinse Cleansing Cream for best results

Ergonomic handle Designed for one-handed use

Suitable from birth Designed for baby's delicate scalp

Complete Your Routine

No-Rinse Cleansing Cream

No-Rinse Cleansing Cream

5.0 (2)

£22.00

Softie Routine Duo

Softie Routine Duo

5.0 (3)

£44.00 £40.00 Save £4.00

The Softie Essentials Gift Set

The Softie Essentials Gift Set

5.0 (1)

£67.00 £55.00 Save £12.00

The Softie Skincare Standard

Supports the skin barrier

pH balanced and with ceramides and prebiotics

Clinically Tested

Dermatologist tested and paediatrician approved

NATURAL INGREDIENTS

Using 97% natural origin ingredients

100% yuka score

Free from fragrance, phthalates, sulphates, parabens

Natural products for baby soft skin

Our Softie brush is made from beech wood and natural goat hair bristles to be ultra-gentle on baby's scalp